There are going to be more than 6000 registered trade shows going on during the second half of this year. A trade show is something like the world cup but for industries. The big event center style shows not only attract thousands of potential customers and distributors, they also bring in the other big fish in the industry to weight their competition and see who is bring the most power in the different areas of commerce. Once you book your spot at a trade show, from that day on you and your crew have to be thinking about what is going to set your event booth design out from all the rest and help you make a giant impression on customers and competition alike.
First thing to remember is that there are going to be hundreds, if not thousands of other booths at the event and you need to have a design for your area that will help you stand out from all the rest. Whatever it is you and your company make might be amazing, but it won’t count for much if you can’t capture the public’s eye and get them excited about what you are doing.
Go loud and go bright. No matter how large your company’s booth might be, there are always ways to make you presence more impacting in the space which you have to work with. Three great ways to make your company seem more important and bring more bang to the show: large signs, bright lights and loud music.
Light the way to your booth with eye catching neon lights and exotic colored bulbs. If you are working in an area with 20 other booths and you are all showing your new line of tennis shoes; what is going to bring people to your area before the other? Most people will not have enough time at a trade show to visit even a quarter of the trade show exhibit booths that are being shown during their time. By lighting your area with unique and attention grabbing lights, you will vastly increase the chances of the lookers stopping in at your booth to see what you are doing. Lights don’t just set you apart from the rest, they also make the other guys around you seem boring and run of the mill.
The second trick for reeling in the big fish is to set yourself above the rest of the crowd with a powerful sound system that will have the show room walkers moving in your direction without even knowing why. The power of sound has long been established in sales and it is a real power move when competing with dozens of like companies who might have similar booths and who are selling products in the same field as yours.
More than likely, you are going to need some help with stocking up your trade show booth with promotional products and other custom swag featuring your company logo. Promo Excitement LLC is an excellent source for these types of custom products, and can help with any promotional product ideas you may have for your event.
