Category: brand marketing

I’ve been pretty heavy on writing about search engine marketing recently so I thought I’d switch it up a bit and do a small feature on a print advertising method used by Marriott Hotels that I found to be unique. The ad is actually highlighting Residence Inn’s Chicago hotel which is part of the Marriott Hotel chain. If it’s […]

One of the fun aspects of writing for this blog is the chance to step outside of my marketing world and learn more about how other industries market to their unique target markets. If it weren’t for the chance encounter earlier in the year with a RosenblumVintners Cuvée bottle of wine I would have missed a […]

I had an interesting situation today that made me think about phone conversations being an extension of your company and even your brand. I could be over-thinking this, but I was completely turned off by a company based on the attitude of the person with which I was speaking. I wrote recently about doing my best to […]

I caught an article announcing the news that FedEx has rolled out a new ad campaign. Ad campaigns can be so varied these days so I was curious to dig in and learn more. It turns out that the branding campaign by the shipping company contains a fair amount of social media with videos and employee […]

I’m taking a little different approach to this BrandingWire project. Martin Jelsema (a member of our team), with his close ties to the town – has put together a comprehensive brief on Estes Park, Colorado outlining their brand and what they want to accomplish.  I’m stepping into the role of consumer and am going to try to […]

My wife and I truly enjoy a nice bottle of wine. We enjoy discovering a new variety and finding that perfect bottle. But, one aspect of wine buying that always has frustrated me is the liquor store experience. How many times have you been charged with picking up a bottle of wine as a house […]

Welcome to the BrandingWire. For our case study we’re focusing on a fictitious company and situation. The Case Study: The coffee industry is large, competitive and full of unique tastes and styles. With that premise put in place, imagine a small coffee company in mid-America. Operating for 8 years, they have a few retail stores, no […]