Category: brand marketing

I’m a big believer in online marketing being used for lead generation in BtoB environments. If you’re not using e-commerce on your website, any online marketing efforts should focus on gathering information from those visitors. That can be done via click path trending, keyword analysis, lead generation, etc. An article from BtoB magazine on lead generation got […]

My wife and I vow that one of these years we’re going to start keeping information about wines we enjoy. Maybe its the time involved or the tough peeling of labels from bottles, but we never seem to start cataloging our favorite bottles. That’s why this little piece of marketing caught my eye. I’ve yet […]

Now, if you are specialized don’t freak out about what I’m writing. Larger companies, agencies, and self-employed marketing professionals are all excellent locations for someone that has specialized. I’m writing from the small business perspective and what I need in that role. Here are some of the major elements of experience for which I was […]

Many of my readers are marketing professionals so stick with me on this post until the end. Although it looks like a post reviewing local dry cleaners it was actually inspired out of seeing first hand how performance directly impacts a brand image. I despise ironing. There – I said it. I feel much better. […]

Occasionally, I’ll come across a piece of advertising or messaging that strikes me in some way. Sometimes, I’ll be hit by how bad the advertiser or brand missed the mark and sometimes I’ll really appreciate how they connected with me. In this case, I was definitely impressed with the positioning and messaging presented by Lifetime Fitness. […]

I’m knee deep in planning, brainstorming and implementing a company blog. To be honest, there is so much more to consider when launching a business blog compared to a personal blog. The Lonely Marketer is me – my thoughts and personality can come out any way I choose. With your company, you have a corporate […]