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There is no such thing as a commodity,” Harvard Business School guru Ted Levitt once opined. “All goods and services can be differentiated.” Morton Salt proved that premise by branding table salt, under a trademark that goes back to the 1940s, and the tagline, “When it rains it pours.” But now, good old sodium chloride comes in a mouth-watering […]

Industries change.  Businesses adapt.  Strategies evolve.  And names have to keep up – or they risk reflecting an outdated reality. Consider how new monikers can help gain new business. A few years ago the Savannah (GA) airport became the Savannah/Hilton Head International Airport. Why? Almost half its passengers go to Hilton Head Island in South Carolina, where […]

For this month’s BrandingWire case study, we’re taking on a small, BtoB IT company. The company contacted us and volunteered to be the focus of our next collaborative post. Although the company wishes to remain anonymous, we do have quite a bit of information that sets up a very interesting branding study. Based in Canada, […]

I was traveling in Europe last week visiting customers and partners and staying in a variety of hotels as it was a multi-country trip. Two of the legs of the trip were in Belgium and the Netherlands where I had the opportunity to stay at a couple of the hotels in the ibis Hotel chain. I certainly […]

I was recently watching the original Star Wars movies with my kids. An absolute timeless series, but it’s amazing how much more suspenseful that was when I was much younger. Graphics and special affects have come a long way. But, one persona in the movie that portrays wisdom relevant in any galaxy is Yoda. Remember […]

To be effective in utilizing unique promotional products, you have to give them at the right moment. If you think about it, marketing is chiefly about proper timing. So, really, it is best if you give corporate gifts at the right time. Here are some perfect occasions to give your corporate giveaways: New Products—if your company […]

One of the most powerful products that you can capitalize on for expanding your brand is the tote bag. With the competition in the market becoming tougher than ever, putting to work the acceptable forms of advertising no longer makes sense. Tote bags can devise a positive impression on potential customers. They will be brought […]

There are many factors which contribute to employee absenteeism in the workplace. Among these sources, stress and poor health are big reasons why an employee might skip work. To help your staff overcome these obstacles, it’s important to get involved and provide support in whatever ways you can. By promoting proper stress relief techniques, healthy […]

How to increase sales through a proper trade show display Trade show display booths can be a great way to introduce your products to many people. Having the right kind of trade show display can meet all the difference in exposure at a trade show.  Heading into a number of trade shows it’s easy to see […]

Are you looking to impress your customers at a very low budget? We all know that customers today are hungry about getting something extra from their vendors and therefore business owners are always looking out for better products that they can gift to their customers. However, most promotional items are expensive and if you want […]