In a world where consumers are constantly bombarded with advertising messages, promotional products cut through the noise by engaging all of the senses to communicate brand awareness. Almost anything can be branded with a company’s name or logo and used for promotion. Custom executive pens are the fastest growing component of the advertising business for the last decade and writing instruments continue to be one of the most popular items, together with custom wearables and custom drinkware.
Promotional items are physical objects that have a logo or a message from an advertiser on them, usually given away for free with the hope of positively influencing a customer’s purchasing preferences or their attitudes towards the advertiser. Promotional merchandise is considered to be one of the most impactful and cost-effective advertising mechanisms available to small, medium and large businesses. It is flexible enough to fit into any marketing strategy and also incredibly varied – companies such as Promo Excitement offer over 750,000 promotional products ranging from calendars and caps to umbrellas and USBs!
A Popular Personalized Executive Pen
In a 2015 study conducted by the Advertising Specialty Institute, writing instruments were rated as the top promotional item Americans received in the past twelve months, almost twice as popular as bags and calendars. This trend was also observed in every other city where the research was carried out. In fact, more than 50% of US consumers confirmed that they owned logoed writing instruments!
Studies have shown that the most popular promotional items are those that have a specific function and can easily be integrated into the consumer’s daily life. Usefulness is key when choosing promotional items – it outweighs attractiveness by at least five to one! Personalized custom executive pens are a useful product which are retained and regularly used, ensuring repeated exposure to the brand’s name and logo. Daily usage reinforces the brand name and increases product recall as well as ensuring a positive connection in a person’s mind.
Personalized custom pens may be utilized in a number of different ways – as business gifts, promotional products or as part of employee incentive programs. To facilitate the process, Promo Excitement offers a variety of font and design options as well as providing a fully integrated service from artwork generation through to sourcing, production and distribution.
Innovative promotional product distributors such as Promo Excitement are experts in delivering a cohesive marketing message which will foster brand engagement and beneficially impact your sales. Our innovative personalized executive pens and other products will set your brand apart and ensure you realize your strategic marketing goals.
