Custom Unique Promotional Products Are the Gift that Keeps on Giving
Promotional Marketing has moved far beyond handing out knick-knacks at a trade show. In today’s business environment, any marketing content you are handing out has to be relevant and valuable. It also needs to communicate who you are as a brand and what your company can bring to the table.
Building Your Brand
One of the best reasons to give unique promotional products is the ability to generate brand awareness. This is done through word of mouth advertising. Word of mouth is one of the most valuable types of advertising out there because everybody loves getting something for free and therefore will likely tell his or her friends and family. This is also a great way to reward an employee for their hard work and efforts. Employees want to be recognized and a customized award of achievement and merit shows appreciation, boosts morale, and loyalty. Customized product gifts can be used as a creative way of expressing thanks and making you stand out from traditional approaches like email or a phone call. Sending something useful like a calendar will ensure your client is reminded of your brand every day.
Double the Promotion
Unique promotional products can also be used as coupons or special offers. This allows business to double up the value of the customized gift which will not only make a great leave-behind but also get used for special promotions. For example, create a customized keychain that also gives owners 10% off your product/services for repeat sales. Or maybe you want to turn your custom merchandise into a prize. If you are running an incentive program or a contest, you can create branding opportunities by rewarding winners with branded merchandise.
Make it Meaningful
Take this concept of doubling the value of customized promotional gifts further by offering your members exclusive unique products that will make them feel special and acknowledged. It can be hard to entice someone into paying high membership fees and rates, but custom gift giving will encourage growth of your member base. This works really well around the holiday season. Another excellent use of branded merchandise is donating high-ticket items to charities and auctions with you logo. This will not only get you much-wanted exposure but also help out a good cause and make your branded merchandise have more meaning.
Give Your Brand the Promotion it Deserves
Sure, we could all use some form of promotion, but most brands need something inexpensive and valuable that really stands out. Customized and unique promotional products also have a longer life than traditional flyers or other mediums that get quickly tossed away. Older methods of advertising like billboards, radio, print, and TV may fetch you the frequency and reach your desired audience, but they can be quite costly. Custom promotional gifts have the ability to get your brand and message across without seeming like an ad and without the giant cost, which allows you to successfully promote your brand in the best way possible!
