My wife and I truly enjoy a nice bottle of wine. We enjoy discovering a new variety and finding that perfect bottle. But, one aspect of wine buying that always has frustrated me is the liquor store experience. How many times have you been charged with picking up a bottle of wine as a house […]

Welcome to the BrandingWire. For our case study we’re focusing on a fictitious company and situation. The Case Study: The coffee industry is large, competitive and full of unique tastes and styles. With that premise put in place, imagine a small coffee company in mid-America. Operating for 8 years, they have a few retail stores, no […]

I’m a big believer in online marketing being used for lead generation in BtoB environments. If you’re not using e-commerce on your website, any online marketing efforts should focus on gathering information from those visitors. That can be done via click path trending, keyword analysis, lead generation, etc. An article from BtoB magazine on lead generation got […]

My wife and I vow that one of these years we’re going to start keeping information about wines we enjoy. Maybe its the time involved or the tough peeling of labels from bottles, but we never seem to start cataloging our favorite bottles. That’s why this little piece of marketing caught my eye. I’ve yet […]

Now, if you are specialized don’t freak out about what I’m writing. Larger companies, agencies, and self-employed marketing professionals are all excellent locations for someone that has specialized. I’m writing from the small business perspective and what I need in that role. Here are some of the major elements of experience for which I was […]

Many of my readers are marketing professionals so stick with me on this post until the end. Although it looks like a post reviewing local dry cleaners it was actually inspired out of seeing first hand how performance directly impacts a brand image. I despise ironing. There – I said it. I feel much better. […]