Marketing & Brand Advertising Resource
Occasionally, I’ll come across a piece of advertising or messaging that strikes me in some way. Sometimes, I’ll be hit by how bad the advertiser or brand missed the mark and sometimes I’ll really appreciate how they connected with me. In this case, I was definitely impressed with the positioning and messaging presented by Lifetime Fitness. […]
READ ARTICLEFor this month’s BrandingWire case study, we’re taking on a small, BtoB IT company. The company contacted us and volunteered to be the focus of our next collaborative post. Although the company wishes to remain anonymous, we do have quite a bit of information that sets up a very interesting branding study. Based in Canada, […]
READ ARTICLEI’m knee deep in planning, brainstorming and implementing a company blog. To be honest, there is so much more to consider when launching a business blog compared to a personal blog. The Lonely Marketer is me – my thoughts and personality can come out any way I choose. With your company, you have a corporate […]
READ ARTICLEWhatever your industry, trade shows most likely play a role in your yearly marketing. For many small businesses, trade shows are a very large budget item where big returns are expected. Paying for the booth and getting it all set up is one thing. Taking advantage of the traffic is another. Trade show attendees walk […]
READ ARTICLEI was traveling in Europe last week visiting customers and partners and staying in a variety of hotels as it was a multi-country trip. Two of the legs of the trip were in Belgium and the Netherlands where I had the opportunity to stay at a couple of the hotels in the ibis Hotel chain. I certainly […]
READ ARTICLEI was recently watching the original Star Wars movies with my kids. An absolute timeless series, but it’s amazing how much more suspenseful that was when I was much younger. Graphics and special affects have come a long way. But, one persona in the movie that portrays wisdom relevant in any galaxy is Yoda. Remember […]
READ ARTICLEOne aspect of social media that I truly enjoy is watching companies, who historically engage in traditional marketing mediums, adapt and change as their audience changes. More and more articles are popping up talking about companies who have jumped into social media in an attempt to meet up with an audience their trying to attract. […]
READ ARTICLEI have a feeling this month’s BrandingWire project is going to be popular for many marketing bloggers. I’m hoping it elicits some strong opinions! Our project is to tackle how a small B2B marketing consulting firm should brand and market themselves. I know many bloggers who participate in the marketing blog community and many of […]
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