• Login/Register

    Login

    Lost password?

    Connect with:
    Facebook Google Twitter

    First time here? Create your account

    Connect with:
    Facebook Google Twitter

    Please Solve ADDITION Question *


  • Wishlist
Promo Excitement
  • Home
  • Apparel
    • All Apparel
    • Custom T-shirts
    • Custom Polo Shirts
    • Custom Headwear
    • Custom Winter Apparel
    • Custom Umbrellas
    • Custom Foam Fingers
    • Custom Pom Poms
    • Custom Sunglasses
  • Drinkware
    • All Drinkware
    • Custom Tumblers
    • Custom Wine Tumblers
    • Custom Wine Stoppers
    • Custom Water Bottles
    • Custom Travel Mugs
    • Custom Ceramic Mugs
    • Custom Stadium Cups
    • Custom Glassware
    • Custom Coasters
    • Custom Beverage Holders
  • Bags
    • All Bags
    • Custom Tote Bags
    • Custom Coolers & Lunch
    • Custom Drawstring Bags
    • Custom Duffel Bags
    • Custom Plastic Bags
    • Custom Laundry Bags
  • Home/Tools/Auto
    • All Home/Tools/Auto
    • Custom Tools & Kits
    • Custom Automotive
    • Custom Keychains
    • Custom Flashlights
    • Custom Pedometers
    • Custom Hand Sanitizers
    • Custom Spray Fans
    • Custom Lanyards & Badge Holders
  • Office/Desktop
    • All Office/Desktop
    • Custom Notepads & Stickynotes
    • Custom Notebooks & Jotters
    • Custom Portfolios
    • Custom Stress Balls
    • Custom Fidget Spinners
  • Pens/Pencils/Markers
    • All Pens/Pencils/Markers
    • All Custom Pens
    • Custom Stylus Pens
    • Custom Executive Pens
    • Custom Markers
    • Custom Pencils
  • Tech/Chargers/USB
    • All Tech Products
    • Custom USB Drives
    • Custom Phone Wallets
    • Custom Chargers & Adapters
    • Custom Headphones
    • Custom Speakers
    • Custom Mouse Pads
    • Custom Styluses
  • Food & Candy
    • All Food & Candy
    • Custom Candy
    • Custom Chocolate Coins
    • Custom Chocolate Bars
  • Trade Show
    • All Trade Show
    • Trade Show Displays
    • Trade Show Banners
    • Trade Show Table Covers
    • Promotional Tents
  • Home
  • Apparel
    • All Apparel
    • Custom T-shirts
    • Custom Polo Shirts
    • Custom Headwear
    • Custom Winter Apparel
    • Custom Umbrellas
    • Custom Foam Fingers
    • Custom Pom Poms
    • Custom Sunglasses
  • Drinkware
    • All Drinkware
    • Custom Tumblers
    • Custom Wine Tumblers
    • Custom Wine Stoppers
    • Custom Water Bottles
    • Custom Travel Mugs
    • Custom Ceramic Mugs
    • Custom Stadium Cups
    • Custom Glassware
    • Custom Coasters
    • Custom Beverage Holders
  • Bags
    • All Bags
    • Custom Tote Bags
    • Custom Coolers & Lunch
    • Custom Drawstring Bags
    • Custom Duffel Bags
    • Custom Plastic Bags
    • Custom Laundry Bags
  • Home/Tools/Auto
    • All Home/Tools/Auto
    • Custom Tools & Kits
    • Custom Automotive
    • Custom Keychains
    • Custom Flashlights
    • Custom Pedometers
    • Custom Hand Sanitizers
    • Custom Spray Fans
    • Custom Lanyards & Badge Holders
  • Office/Desktop
    • All Office/Desktop
    • Custom Notepads & Stickynotes
    • Custom Notebooks & Jotters
    • Custom Portfolios
    • Custom Stress Balls
    • Custom Fidget Spinners
  • Pens/Pencils/Markers
    • All Pens/Pencils/Markers
    • All Custom Pens
    • Custom Stylus Pens
    • Custom Executive Pens
    • Custom Markers
    • Custom Pencils
  • Tech/Chargers/USB
    • All Tech Products
    • Custom USB Drives
    • Custom Phone Wallets
    • Custom Chargers & Adapters
    • Custom Headphones
    • Custom Speakers
    • Custom Mouse Pads
    • Custom Styluses
  • Food & Candy
    • All Food & Candy
    • Custom Candy
    • Custom Chocolate Coins
    • Custom Chocolate Bars
  • Trade Show
    • All Trade Show
    • Trade Show Displays
    • Trade Show Banners
    • Trade Show Table Covers
    • Promotional Tents
  • Login/Register

    Login

    Lost password?

    Connect with:
    Facebook Google Twitter

    First time here? Create your account

    Connect with:
    Facebook Google Twitter

    Please Solve ADDITION Question *


Check out our Facebook!

Check out our Facebook!
     
Unique Promotional Product Ideas That Affect Staying Power
01 Sep

Unique Promotional Product Ideas That Affect Staying Power

Despite living in an age that is both super-connected and affected by television advertisements and social media, the power of unique promotional products still remains. While not flashy, branded gifts and products use a simple tangibility to appeal to the personalized and utilitarian side of consumers. By implementing a variety of unique promotional product ideas, businesses can create a ‘feel good’ factor and encourage a positive relationship with consumers for years to come. There is no magic answer to which promotional product will work best. Context is key, and the company or business you represent will play more into what product you should use to promote than any specific product suggestion.

Choosing Your Unique Products

By offering unique promotional products, a business is able to build relationships, reinforce marketing, and stimulate sales and productivity.  Typically, a company name or logo will be labelled clearly on the product, with popular choices being:

  • promotional pens and writing instruments
  • promotional shirts
  • promotional bags
  • promotional calendars
  • promotional hats and caps
  • promotional water bottles and tumblers

Custom 28oz Journey Water Bottle

A recent study concluded that 82% of Americans owning promotional items keep them because they’re useful; a higher percentage than any other country. This proves that practical items are the most effective, and they also become increasingly appealing when advertised strategically. It’s important to first think about the brand to see if there is a specific product that will reflect, or tie into, the essence of the company. For example; a bicycle business may want to hand out company-branded water bottles or cycling caps, while a real-estate company may offer pens alongside the lease.

Key Elements of Unique Promotional Products

So, what makes a unique promotional product effective? Popular belief indicates the item should be imprinted with the company name, logo, or phone number. This becomes especially useful when encouraging team building among employees; especially at events such as trade shows and fairs. Workers that play together stay together; and when outfitted in matching shirts or hats, they will not only work as a team, but advertise company standards as well.

However, it can be argued that personalizing an item is more appealing. By putting a client’s name on a product they will be encouraged to use it and spread positive word-of-mouth for the business as well.

Color Splash Side Custom Sling Pack

Be Creative

Offering promotional products for free has the capacity to change buyer habits. Who hasn’t seen the sign “free gift with purchase” and found themselves willing to switch banks or buy an extra bulk bag of dog food? Knowing this, a company should also exercise creative advertising to solidify a brand in the client’s mind. Instead of randomly giving out promotional items guerrilla-style, consider integrating giveaways during an event important for the business – such as an open house, anniversary, or product-launch. Use gifts to thank employees and clients for their business during special company dinners and holidays, or to incentivize higher sales during target times.

By using a bit of innovation and ingenuity, a business has the opportunity to utilize promotional products to solidify strong bonds with employees and consumers. Creating a long-term relationship begins by showing appreciation for the help and support you’ve received along the way; and offering promotional products further solidifies those bonds. Employees and consumers alike will appreciate the endurance your company has undertaken to make the relationship last. Promotional product ideas have the capacity to outlast billboards and magazine ads, thereby affecting brand awareness, loyalty, and forging a lasting impression for years to come.

Categories: promotional products
Share on facebook Share on twitter Share on google

Get Exclusive Deals Each Month!

CONTACT INFO

CONTACT INFO

Promo Excitement Blog

02May

You Can Differentiate Any Product – Even Salt
You Can Differentiate Any Product – Even Salt

14Jun

More Colleges Drop “Community” from Their Names
More Colleges Drop “Community” from Their Names
  • privacy
  • about us
  • FAQ
  • Promo Excitement Blog

Copyright © 2016 Promo Excitement, LLC - All Rights Reserved