Uniqueness in print advertising is so rare that when I see something off-the-wall, I’ll always take pause and see who published it and why. Needless to say, seeing an upside-down print advertisement in Entrepreneur Magazine caught my attention. It’s probably the third time this year I’ve seen this. A possible indication that advertisers are trying just about anything in print? Who knows, but it did catch my eyes and I’m sure other readers took notice as well.
The ad was put out by UPS who is advertising their printing and copying services. On the left side of the page they have a vertical strip ad that is paired with the upside-down ad on the facing page. The ad shows how out of place an upside-down page can look in a professional publication. They nailed it on that point!
Hats off to UPS for stepping out of the norm and producing a print ad that will make people pause and take notice. The upside-down print ad is new enough that there will be few people that will breeze by it and not at least take a second to figure out who is featured in the ad.
I did a quick search to see what others were writing about where print advertising is concerned. I was hoping to find more, but what I did find was informative and good. Check out these articles: